Bright turquoise booklet with the title 'Awaken the City'

Rebrand for Saint Paul's Hammersmith

Client

Saint Paul's Hammersmith

Services

Brand strategy, Brand design, Website design, Animation, Digital design, Apparel design, Wayfinding design, Stationary design

Client overview

Saint Paul’s Hammersmith is a thriving, multicultural, multigenerational church that meets in the heart of Hammersmith, London. Their mission as a church is to be people that shape the city for the better; through their work, relationships and everyday life.

The need

As a quickly growing church with a clear vision, Saint Paul's needed to consolidate their communications to speak as one voice and one identity.

What we did

Central to the brand is the church tower that famously overlooks the M4 corridor and Greater London. We used this physical symbol in the brand logo to reflect the church’s vision to be a prominent influence in the city. Their vision to be city shapers informed the wider visual identity for the brand. Bold and playful typography that warps to become different forms sits at the forefront of the brand. Photography and colour play their role in communicating the life that flows from the church. The colour palette for the brand also informs the separate ministries within the life of the church in order to keep communications as clear as possible. Since creating the brand, we now have an ongoing partnership with St Paul's Hammersmith to deliver their daily design needs, including small and large format print design, website and digital design as well as campaign design and roll-out.

Photography of the tower of Saint Paul's Hammersmith church

Congregation of Saint Paul's Hammersmith in a service where people's arms are raised in worship

Billboard design for Saint Paul's Hammersmit. Big orange words saying 'Hey you city shaper' pop off a burgundy background

A blue tote bag design with bright yellow joy on the front with pink handles

Two women embrace in a cafe at Saint Paul's Hammersmith

A trifold welcome brochure in blue, green and white shows times of the Saint Paul's Hammersmith meetings

Orange type sits on a burgundy background, showcasing the Manuka typeface chosen for the Saint Paul's Hammersmith rebrand

A dad holds up his young son in his arms at a service at Saint Paul's Hammersmith

Each year, Saint Paul’s hosts Hammersmith at Home, a summer event that brings together the church and wider community for a festival on its grounds. Working within the existing brand, we developed a distinctive event identity featuring bespoke sticker-style illustrations and motion graphics. The result is a playful, joyful aesthetic designed to resonate across all ages.

A crowd of people walk towards a Hammersmith at Home banner in the sunshine outside Saint Paul's Hammersmith

Three young girls stand smiling at Hammersmith at Home with branded merchandise for Saint Paul's Hammersmith

Brightly coloured summer themed stickers populate the image for Saint Paul's Hammersmith rebrand

Two women stand out the doors of Saint Paul's Hammersmith holding an orange and pink sign saying 'It's so great to see you!'

Three book lay flat showing design for Hammersmith at Home booklet for the Saint Paul's Hammersmith rebrand

We’ve been delighted with Studio Floc for our rebranding process. They are professional and efficient, but have been flexible and helpful at every turn. They’ve had a brilliant understanding of the needs of our organisation and we are extremely happy with the work they’ve produced. I’d recommend them wholeheartedly.

Sarah Wynter

Saint Paul's Hammersmith