Brand refresh for The New York Project
Client
Redeemer City to City
Services
brand strategy, website design, brand design
Client overview
The New York Project is in the third phase of its 10 year strategy to advance gospel renewal & social good in New York City.
The need
They approached us to help evolve their brand and update their website.
What we did
Keeping key recognisable elements such as the logo from the previous phases of the project, we refreshed the brand by introducing vivid new colours and a bold application of the brand across its assets through the use of typography and photography. We created examples of how the brand could look across different print and digital media to help the client understand the potential of the design toolkit.
“
My company has been a client for 3+ years now and I'm amazed by the quality the firm produces. I can always count on their aesthetic to provide a level of beauty and excellence that I expect from a firm of this professional calibre.
Mai Hariu-Powell
New York Project