True north
Client
Rivendell Cycling
Services
brand design, creative direction, website design, publication design, stationary design
Client overview
Rivendell Cycling is a tour company providing experiences of profound joy and rest to cyclists through the beauty of creation.
The need
With the company's high-quality debut tour of the Swiss Alps selling quickly, Rivendell Cycling were after a kick-starter brand identity that would match the experience that they offer.
What we did
We created a visual identity centred around the discovery of one's 'true north'. The brand icon representing zero degrees sits at the centre of the brand. The overall design system offers a spacious feel using a combination of lightweight fonts and earthy tones, framed by the brand logo.
