Brand creation for Charcoalblue Experience
Client
Charcoalblue
Services
brand strategy, brand design, creative direction
Client overview
Since launching in 2021, Charcoalblue Experience has gained international standing delivering pioneering projects across the globe. They guide clients to Discover new ideas, Design innovative and transformative venues and have Delivered cutting edge, state of the art facilities.
The need
They needed a brand that would reflect their innovative spirit and transformative design thinking with their three Ds at the core.
What we did
We created a visual system that evolved from CBX’s three core approaches:
Discover – this visual series contains a pattern of dots that breaks form and reforms, representing the idea of exploring new territory and forming new and robust ideas.
Design – different shaped blocks come together in this series to convey collaboration, which is at the heart of the CBX design process.
Deliver – delivery is a journey that alters pace along the way and looks different with every project. This series of curved lines communicates this journey.
